Today, we are going
to talk about five ways you can increase traffic to your website, so that you
can grow your business or your personal brand but if you have a website, you
are wondering probably how to get more traffic to it. You want people to get
interested in it, to engage with you, and to obviously find you so that they
can hire you for services, be a client, or buy your products. Whatever you're
trying to do. Website traffic is important. I totally get it, and I am going to
give you five great ways that you can increase your website traffic.
So
first you know I am going to lead with one of my favorite ones, which is video
marketing. Video marketing and using things like YouTube can really help the
traffic for your website. There are a couple ways you can handle this. One, you
can actually link back to your website from your YouTube videos, and a lot of
people like to do that in the, you know, first or second line of the
description of their YouTube video, and that's fine. I used to do that a lot, but
I'm less worried about that now, and more worried about my SEO ranking in
YouTube natively, so I don't need to do that as much. I actually just lead with
it in the intro to my videos. So, that's an option for you. Another way you can
do it is actually embedding your YouTube videos on your website. This has an
unintended advantage though because if people watch the YouTube video on your
website, then you actually can boost your search ranking because they're
spending more time on your web page and that's going to make your web page more
relevant in Google
My second tip for
increasing your website traffic is to give something away for free, but giving
something away for free is a great strategy for getting a lot of interest in
your website. This is something that you can promote in social media easily and
get a lot of traffic from it, you don't have to give it away for free entirely.
You can get something in return. You can get someone to sign up for your e-mail
list, and as you know, having a great e-mail list in marketing is huge and the
money is really in the list, so you need to be leveraging that effectively.
A third way to
increase the traffic to your website is an obvious one for some of you. It's
called SEO, search engine optimization. I am going to have to explain what it
is to newbies, but the main thing is if you are going do search engine
optimization, you need to do it right. I would recommend that if you are not skilled
in this or educated in it, and you don't have the time to learn it, just
outsource it, but if you do want to become educated in it, there are so many
resources and tools and information out there for free that you can consume. The
big thing is to make sure that you are thinking about your users and what
they're likely to search for and making sure that you are putting out content
that's relevant to that and that your internal pages are mapping to that. The
easiest example I can give is that if you are, you know, a Web designer guy or
gal in USA, then you probably will want to use the term Web designer and developer
in the heading of your pages and USA so that people in your area doing a local
search are more likely to find you. This might seem really obvious, but a lot
of people are overlooking that and literally just putting home and about in the
title and the heading of their pages. So, a lot of people are missing out on an
opportunity there.
My fourth way
that you can actually increase your website traffic is social media. This might
seem like a very obvious thing, but a lot of people are actually just tweeting
away in social media and never linking back to their website. A lot of people
have their LinkedIn profile, their Twitter profile, their Instagram accounts,
whatever, and it never links back to their website. They have it going
somewhere else, getting that traffic and that value, and you really should be
directing people to your website, maybe to your free giveaway, just anything
like that. So I would highly encourage you to really think about how you use
social media to get people to go to your website. Share a valuable piece of
content and information. Use your lead magnet or your free giveaway as your
pinned post in Twitter. Make sure that you're posting articles and content from
your content marketing strategy or blog in Facebook, but just don't be spammy
about it. This is a great way to get traffic to your website and give people
valuable information that they might actually need.
My fifth and
final tip on increasing your website traffic is to consider doing guest posts, or
contributing content, on other sites and platforms. This is a great way to take
advantage of an existing audience. You can also, again, be a contributor to
other websites that might be actually looking for content that you put out
there. Just go ahead and e-mail the person in charge of that website or contact
them in social media and let them know that you're interested in guest posting
and just show them samples of your work and see if that's something that they'd
be interested. See if there's a win-win there, and, you know, just go for it. Content
marketing in this way is great because you can take advantage of an existing
audience that probably cares about the same things that you're talking about over
on your website, and again, it's a tremendous opportunity. So go ahead and look
into guest posting.
So those are our five
ways that you can increase your website traffic. I hope this was helpful for
you.
No comments:
Post a Comment